ecommerce  Comparison
Odoo, Adobe Commerce, PrestaShop, Shopify, WooCommerce, Wix.com

Introducing the ecommerce offers available today

Over the past few years, internet purchases have dramatically increased. According to current statistics, purchases made online show annual growth of around 15% since 2015. The convenience of online shopping has made it the preferred medium for many shoppers with products and services at their fingertips via their smartphones or tablets. For example, consumer’s cart of online purchases on a mobile device has risen significantly during this time. In 2021, an average of €550 of online purchases has been made via mobile by Europeans and $750 for US consumers. The ecommerce boom doesn’t seem to feel the effects of “economic crisis and pandemic” as it continues to rise. Projections for the coming years show an even greater increase in these figures as a greater number of consumers convert to online shopping mediums.
From a sales perspective, choosing the right ecommerce software for your business is vitally important. An ecommerce solution cannot be limited to just a “Buy” button on your website; many features should be taken into account when comparing solutions. Behind any ecommerce page there is a real business to manage where you’ll need other solutions like inventory management, accounting software, marketing tools, etc. On the front end, you’ll need an interface that provides great usability that will encourage repeat customers and improve your sales. Lastly, an ecommerce solution should also showcase your products, using a beautiful and functional design to win over customers. 

Features Comparison

To offer a fair comparison of the top ecommerce solutions, we chose to compare some of the most popular solutions: Adobe Commerce, Odoo, PrestaShop, Shopify, WooCommerce, and Wix.com. We have compiled a table of the most important features an ecommerce platform should offer plus any built-in business management solutions which benefit the operation of an online store.
These are grouped into eight categories: Product Management, Design, Customer Management, Shipping, Promotion & Marketing, Sales Management, Reporting, and Usability. 
These categories encompass everything a company might need to manage and develop its online shop. In this table, we have also included a comprehensive list of the pricing conditions for each solution. 

Introduction to ecommerce Software

Odoo

​ Odoo is an open-source software solution founded in 2004 by a student, Fabien Pinckaers. Previously called OpenERP, the brand changed its focus from an ERP solution to a suite of business applications. More than 37,000 add-ons are available thanks to the multiple developments made by Odoo and its community. Some of these apps are officially validated by Odoo, whereas others developed by the community are dedicated to specific versions for specific needs.
“ AMAZING EMPLOYEES DESERVE AMAZING SOFTWARE ”
Odoo is available in three editions: Community, Enterprise, and Online. The Community edition can be downloaded free of charge via the Odoo website. The Enterprise edition offers more features but comes with a yearly cost. The Online offer is the equivalent of the Enterprise version but is hosted in the cloud and monthly billed. For this comparison, we chose to compare the Online edition.

12+
million monthly users

50,000+
online stores

42,000+
apps

4,000+
partners

​Adobe Commerce

​ Adobe Commerce is an open-source ecommerce software solution developed in 2008 under the company’s original name, Varien. The company was acquired by Adobe Inc. in 2018 and is now Adobe Commerce. Considered one of the leaders in ecommerce, the platform processes transactions for over $155 billion in gross merchandise volume annually.
“THE NEXT GENERATION DIGITAL COMMERCE, TAILOR-MADE FOR YOUR BUSINESS ”
Adobe Commerce exists in two versions: Magento Open Source and Adobe Commerce. The Magento Open Source version can be downloaded for free, whereas Adobe Commerce is billed annually. Both are powered by Magento 2. For this comparison, we chose to compare the Adobe Commerce version.

2.7+
million monthly users

250,000+
online stores

500+
apps

400+
partners

​PrestaShop

​ PrestaShop was founded by French students in 2007. Fifteen years later, the open-source software provides online store owners with simple, complete, and internationally adaptable software. PrestaShop is a freemium ecommerce platform; its primary sources of revenue are based on partnerships with leaders such as Google or PayPal and the sales of PrestaShop Addons sold through their marketplace.

“ YOUR ECOMMERCE SUCCESS STARTS HERE”
PrestaShop is available to download for free. The latest stable edition 1.7.8.5 was released on March 18, 2022, and is the version used for this comparison.

1+
million users

75,000+
online stores

200+
apps

300+
partners

​Shopify

​ Shopify was developed in 2006 by two Canadian entrepreneurs disappointed by the existing ecommerce solutions to run their own shop. Now, Shopify is the fastest-growing online store with the largest ecommerce platform share in the US and an estimated $135+ billion in processed sales through Shopify stores in 2019. .

“ SHOPIFY GIVES YOU EVERYTHING YOU NEED TO BUILD A SUCCESSFUL ONLINE BUSINESS E ”
Shopify offers two types of products: an ecommerce software (Shopify) and a retail POS system (Shopify POS). These products are available for the online SaaS ( Software as a Service) platform only. The ecommerce solution offers four subscriptions: Basic, Shopify, Advanced, and Shopify Plus. 
The Advanced version was used for this comparison.

1+
million users

1+
million online stores

3,200+
apps

400+
partners

​WooCommerce

​ WooCommerce is an open-source ecommerce plugin for the website builder solution WordPress and was launched in September 2011. Since then, the plugin has garnered over 70 million downloads and is the second-fastest-growing management system (CMS).

“ THE MOST CUSTOMIZABLE PLATFORM FOR BUILDING YOUR ONLINE BUSINESS ”
WooCommerce uses a freeware business model with several free basic features, and the user can subscribe to different feature packages according to their need. 

3.8+
million users

55,000+
apps

1+
million stores

270+
partners

​Wix

​ Wix is an Israeli company founded in 2006 which quickly grew to become a significant player in the ecommerce market. By 2011, the company had 8.5 million users and raised $40 million. Wix’s website builder uses a freemium business model, making most of its revenues through premium upgrades.

“ IT’S MORE THAN JUST A WEBSITE BUILDER, IT’S HOW YOUR VISION COMES TO LIFE ”
Wix offers both an ecommerce solution and a website builder, each with its own pricing plans. The ecommerce solution offers three options: Business Basic, Business Unlimited, Business VIP. This comparison only simulates a use-case of an ecommerce with a Business VIP subscription. 

200+
million users

800,000+
online stores

300+
apps

5,000+
partners

Features Comparison

Product Management Design Customer Management Shipping Promotion & Marketing SEO Sales Management Reporting Usability Pricing & Conditions User Interface View Market Trends Conclusion

Product Management
Adobe Commerce
enterprise
Odoo
eCommerce
PrestaShop
V1.7.8.5
Shopify
Advanced
WooComm-erce
Wix
Business
Catalog Management
Configurable Products
(Variants, Attributes, etc.)
✔ ✔
✔
app
plugin ✔
Product Inline Page Builder
✘ ✔
✘
✘
✘
✘
Digital Products
✔ ✔ ✔ ✔ ✔
✔
Product Reviews
✔ ✔ ✔ ✔
plugin
✔
Recurring Products - 
Subscriptions  
extension
✔
addon
✔
plugin
✔
Al-Powered product
recommendation  
✔
✘ ✘
✘
plugin
✘
Multiple-website support ✔ ✔
✔
 ✘   1
✔
  ✘   2
Inventory Management
Barcode Support extension ✔ addon
✔
✔
✔
SKU Support
✔
✔  
✔
✔
plugin
✔
Product Demand Forecasting
✔
✔ ✘
app
plugin
✔
Stock On Hand ✔
✔
✔
✔
✔
✔
Stock Availability ✔
✔
✔
✔
✔
✘
Supply Chain
extension
✔
addon
  app plugin
✘
Return / Exchange Management ✔
✔
✔
✔
plugin ✔
Shipment Tracking ✔
✔
✔
✔
extension
✔
Backorders Management ✔
✔
addon app
plugin
✘
Multiple Warehouses ✔
✔
✔
✔
extension
✘ ​
Purchase Management extension
✔
addon ✘
✘
✘
Inventory Loss Management ✘
✔
✔
✔
✔
✘
1 - Only available with a Shopify Plus subscription (€2000/month)
2 - With Wix Premium. 

Design
Adobe Commerce
enterprise
Odoo
eCommerce
PrestaShop
V1.7.8.5
Shopify
Advanced
WooComm-erce
Wix
Business
General
WYSIWYG Editor   1
✔ ✔
✔
✔
plugin ✔
Drag & Drop Page Builder (Building Blocks)
✔
✔
✘
✔
plugin
✔
Responsive Web Design
✔ ✔ ✔ ✔ ✔
✔
Auto-Generated Sitemaps
✔ ✔ ✔ ✔
plugin
✔
Customizable HTML / CSS / JS HTML & CSS ✔ addon HTML & CSS
plugin   2
✔
Al-Powered Site Builder
✘
✔
✘
✘
plugin
✔
Al-Powered Themes ✔ ✔
✘
 ✘  
plugin
✔
Available themes 5   3
809   4
900+ 76 48 500+
PWA Support  5
✔ ✘
addon app plugin
✘
Mobile Friendly
✔
✔
addon ✔
✔
✔
eCommerce Usability
Breadcrumb Navigation ✔
✔
✔
✔
✔
✔
Site Search Engine ✔
  ✔ ✔
✔
plugin ✔
Sorting of Search Results ✔
✔
✔
✔
✔
✔
Filtering of Search Results ✔
✔
✔
✔
✔
✔
Product
M ultiple Pictures per Product
✔
✔ ✔
✔
extension
✔
Bulk Image Upload
✔
✔  
✔
✔
plugin
✔
Bulk Product Import / Export
✔
✔ ✔
✔
plugin
✔
Hierarchy of Categories
✔
✔
✔
✔
✔
✔
Video and 3D product asset ✔
✔
addon
✔
plugin
✔
Back in stock notification
  ✔ ✔
✔
✔
✔
✔
Matrix Selector ✘
✔
✔
✔
✔
✘
Variants Display Types ✘
✔
✔
✔
✔
✘
1 - What you see is what you get
2 - For HTML/CSS/JS
3  - Adobe Commerce 2.3 and 2.4
4   - Odoo 13, 14 and 15
5  - Progressive wep applications


Customer Management
Adobe Commerce
enterprise
Odoo
eCommerce
PrestaShop
V1.7.8.5
Shopify
Advanced
WooComm-erce
Wix
Business
Cart Abandonment Tracking
✔
✔
✔
✔
plugin
✔
Persistent Cart
✔ ✔ ✔ ✔ ✔
✔
Customer Portal
✔ ✔ ✔ ✔
✔
✔
Buy Without Signup
✔
✔ ✔
✔
  ✔ ✔
Customer Testimonials
✔
✔
✔
✔
plugin
✔
Customer Contact Form
✔ ✔
✔
  ✔ plugin
✔
Customer Order History
  ✔   ✔ ✔
✔
plugin
✔
Customer Specific Prices
✔ ✔
✔
app
✔
✔
Live Chat on Website
extension
✔
✔
✔
plugin
✔
Affiliate Management ✔
addon 
addon app
plugin
✘
Wishlist ✔
  ✔ ✔
app
✔
✔
Customizable customer forms ✘
✔
✔
✘
✔
✘


Shipping
Adobe Commerce
enterprise
Odoo
eCommerce
PrestaShop
V1.7.8.5
Shopify
Advanced
WooComm-erce
Wix
Business
Custom Shipping Rules
✔ ✔
✔
✔
plugin ✔
Flat Rate Shipping
✔
✔
  ✔ ✔
✔
✔
Label Printing
✔ ✔ addon ✔ ✔
✔
Gift Wrapping Option
✔ ✔ ✔ ✔
✔
✘
Free Shipping Options ✔
✔ ✔
✔
  ✔ ✔
Weight Based Shipping
✔
✔
✔
✔
plugin
✔
Dropshipping extension
✔
addon
  ✔ plugin
app
Pick-up in store ✔
✔ ✔
✔
plugin
✔
Shipping Connectors:DHL
✔ ✔
addon ✔
✔
app
Shipping Connectors:
UPS 		✔
✔
addon ✔
extension
app
Shipping Connectors:
USPS
✔
✔
addon
✔
extension
✔
Shipping Connectors:
FedEx
✔
  ✔ addon
✔
extension
app
Shipping Connectors:
La Poste
✘
✔
addon
✘
✘
✘
Shipping Connectors:
Mondial Relay
extension
✔
addon
app
plugin
app


Promotion & Marketing
Adobe Commerce
enterprise
Odoo
eCommerce
PrestaShop
V1.7.8.5
Shopify
Advanced
WooComm-erce
Wix
Business
Email Auto Response
✔ ✔
✔
✔
plugin ✔
Email List Management
✔
✔
✔
✔
plugin
✔
Drag and Drop Mail Designer
✘
✔ ✘
✘
plugin
✔
Affiliate Program Support
✔ ✘
addon ✔
plugin
✔
Coupons and Promo Codes
✔
✔ ✔
✔
  plugin ✔
Reward Points
✔
✔
✔
✔
✔
plugin
Discount Management
✔ ✔
✔
  ✔ extension
✔
Gift Cards
✔
  ✔ ✔
✔
✔
✔
Product Ratings ✔ ✔
✔
✔
✔
✔
Product Bundling
✔
✔
✔
app
plugin
plugin
Product Comparison
✔
  ✔ ✔
app
extension
plugin
Up-sells in Shopping Cart
✔
✔
addon
app
extension
✔
Cross-sells on Product Pages
✔
✔
✔
app
extension
✔
UTM Conditional Display ✘
✔ ✘
✘
✘
✘
Customizable Newsletter Templates
✔
✔  
✔
✔
extension
✔
Integrated A/B Testing
extension
✔ addon
app
extension
✔
eBay Marketplace Integration
extension
✔
addon
app
plugin
✔
Amazon Marketplace Integration
extension
✔
addon
✔
extension
✔
Private Sales
  ✔ ✔
addon
app
plugin
✔
Site-Wide Banner Advertising
✔
✔
✔
✔
plugin
✔
Social media Integration
extension
✔
✘ 1
✔
✔
✔
Blogs extension
✔
addon
✔
✔
✔
1 - Requires PrestaShop Facebook subscription


SEO
Adobe Commerce
enterprise
Odoo
eCommerce
PrestaShop
V1.7.8.5
Shopify
Advanced
WooComm-erce
Wix
Business
Integrated SEO Tools
✔ ✔
✔
✔
plugin ✔
Inline SEO Suggestions
✘
✔ ✘
✘
✘
✘
Optimized URLs
✔ ✔
✔
✔
✔
✔
Link Tracker ✘
✔
✘
✔
plugin
✔
SEO-friendly Templates ✔
✔
✘
✘
✘
✔


Sales Management
Adobe Commerce
enterprise
Odoo
eCommerce
PrestaShop
V1.7.8.5
Shopify
Advanced
WooComm-erce
Wix
Business
Integrated Accounting
✔ ✔
✘
✘
✘
✔
Search Reports
✔
addon
✔
✔
extension
✔
Data Import
✔ ✔ ✔ ✔ extension
  ✘
SSL Support
✔ ✔ ✔ ✔
✔
✔
Integrated Invoicing extension
✔ ✔
✔
plugin ✔
Multi-Store Support
✔
✔
✔
✘
plugin
✔
Taxes by Country/State
✔ ✔
✔
✔ ✔
app
Automatic Taxes Mapping
extension ✔
✘
app
✘
app
Customizable Invoice Template ✔ ✔
✘
✔
✔
✘
Address Autocomplete
✔
✔
✔
✔
✔
✔
Multi-Currency System ✔
✔
✔
✔
extension ✔
Payment Features
Payment Gateway:Redirect
✔
✔
✔
✔
✔
✔
Payment Gateway:server-to-server
✔
  ✔ ✔
✔
✔
✔
Recurring Payments 
✘
✔
addon
app
✔
✔
PayPal Integration
✔
✔
addon
✔
extension
✔
Adyen Integration
extension
✔ addon
✘
plugin
✘
SIPS Worldline Integration
extension
✔  
addon
✘
extension
✘
Alipay Integration
✘
✔   ✘ ✔
✘
✔
Stripe Integration
extension
✔
addon
✔
plugin
✔
Amazon Payment Services Integration
✔
✔
✔
✔
✔
✘
AsiaPay Integration
✘
✔
✘
✘
✘
✘
Authorize.net Integration
✘
✔
✔
✘
✔
✘
Buckaroo lIntegration
✘
✔
✘
✘
✘
✘
Flutterwave Integration
✘
✔
✘
✘
✘
✘
Mercado Pago Integration
✘
✔
✘
✘
✔
✔
Mollie Integration
✘
✔
✔
✘
✔
✔
PayU Integration
✘
✔
✘
✘
✔
✔
Razorpay Integration
✘
✔
✘
✘
✔
✔
SEPA Direct Credit Integration
✔
✔
✘
✘
✔
✔
Own Provider Support
✘
✔
✘
✘
✘
✘


Reporting
Adobe Commerce
enterprise
Odoo
eCommerce
PrestaShop
V1.7.8.5
Shopify
Advanced
WooComm-erce
Wix
Business
Reports
Sales Report
✔
✔
✔
✔
✔
✔
Inventory Reports
✔ ✔ ✔ ✔ plugin ✘
Subscription KPls (MRR, Churn, etc.)
✘
✔ ✘
✘
plugin
✘
Google Analytics Integration ✔
✔ addon ✔
plugin
✔
Plausible Analytics Integration
✘
✔
✘
✔
✔
✔
Product Performance Reports
✔ ✔
✔
  ✔ ✔
✔
Sales Summary Reports
✔   ✔ ✔
✔
plugin
✔
Site Search Report ✔ ✘
✔
✘
plugin
✔
Report Engine
Dynamic Graphs
extension
✔
✘
✘
plugin
addon
Dynamic Pivot Table
✘
  ✔ ✘
✘
✘
✔
Customizable Dashboard
✔
✔
✘
addon 
plugin
✔
Export Report to Integrated Dynamic Spreadsheets
addon
✔
addon
✔
✔
✘
Usability
Full Web Interface ✔
✔ ✔
✔
✔
✔
Fast Backend (Ajax)
✘
✔  
✘
✔
✔
✔
Responsive Backend
✔
✔ ✔
✔
✔
✔
Multi-language
✔
✔
✔
✔
✔
✔
Interfaces  
API
  ✔ ✔
✔
✔
✔
✔
Apps Store
6212 1
787  2
4255 7032
722   3
250+
1 - Adobe Commerce 2.3 and 2.4 
2 - odoo 13, 14, and 15 (ecommerce only) 
3 - Official extensions store


Usability
Adobe Commerce
enterprise
Odoo
eCommerce
PrestaShop
V1.7.8.5
Shopify
Advanced
WooComm-erce
Wix
Business
Implementation  Cost  
Ease of Setup ​
 
   
    ​ ​  
    ​ ​
Ease of Use
​
   
 
    ​ ​  
  ​ ​
Reports Flexibility
​
    ​ ​  
 
 
 
Speed/Scalability
 
    ​ ​  
    ​ ​     ​ ​     ​ ​
CDN By Default ✔
✔
✘
✔
✘
✔
User Satisfaction
Ratings on g2Crowd 3.9
4.2
4.3
4.3
4.4
4.2
Ratings on GetApp 4.5
4.1
4.3
4.5
4.5
4.4
Ratings on Capterra 4.2
4.1
4.3
4.5
4.5
4.4


Pricing & Conditions
Adobe Commerce
enterprise
Odoo
eCommerce
PrestaShop
V1.7.8.5
Shopify
Advanced
WooComm-erce
Wix
Business
Monthly Pricing
​ $1.800 Free  1 Free
$299 2
See Below 3
$59 4
Free Cloud Version
✘
✔
✘
✘
✘
✔
1-Year free domain
​   ✘ ✔ ✘
✘
✘
✘
Contract Duration
Yearly
Monthly ✘
Monthly
Monthly
Monthly
One Free App n/a
✔ n/a
n/a
  n/a n/a
Free Trial
✘
✔
n/a
✔
✔
✔
1 - Odoo eCommerce is free for unlimited users, as long as you use solely the e-commerce app. Access ALL Odoo Apps for only $24,90/user/month
2 - Shopify Advanced Subscription
3  - Click here for pricing
4   - Wix Business Subscription
5  - Only for free plugins
6    - Optional for maintenance
7    - Requires buying service packages


User Interface

With software applications in many different industries, one of the most commonly under developed components is the user interface (UI). Many choose to invest less time and resources into designing an optimally functional Ul as it is considered a second priority to core functions and back-end developments. This lack of balance typically translates into a poor user experience and minimal impact on productivity. 

When it comes to efficiency and end-user satisfaction, fine-tuned usability is one of the most important factors in any software. Indeed, a solution must take into account the needs and goals of a user to actively help them achieve their objectives. The user interface supports the overall product design in deciphering human factors such as preferences, habits, and learned skills in order for the software to effectively serve its intended purpose. A strongly functional design is critical in providing a positive user experience.

Usability is measured as a software's ability to anticipate what a user might need to do. This includes ensuring that all of the elements in the interface are easy to access, understand, and use. Well designed software will provide usability that helps users feel comfortable with the system as well as with obtaining their desired result. It will help users perform actions quickly and become more efficient. Best practices also advise having a simple interface with consistency (common elements) and a page layout based on hierarchical importance and flow. Let's have a look at screenshots of the back-end of these six products to compare the layouts of each interface. 


View




Adobe
Commerce



Odoo




PrestaShop




Shopify




Wix




WooCommerce


Market Trends

The following graph was created with the Explore Tool on Google Trends. The color curves
show the number of Google searches for the associated keywords. This metric shows the
relative consumer interest in each software platform.


Odoo is not an ecommerce dedicated software. It's a suite of business applications where the ecommerce app is integrated with the other ones Odoo offers. The search volume on this graph might include non-ecommerce searches.

Conclusion

 All the articles about e-commerce give the same trends: mobile/tablet-friendly, flat design, large images, fast and simple. Moreover, there's a feature that will continuously be improved: the usability for visitors. Software usability has to keep the "codes" to satisfy the user and help them become more productive. This applies to merchants too; keeping the "codes" satisfies the buyer and increases their sales.

With this comparison, we can see how difficult it is for e-commerce software to have both features and usability. On one hand, Adobe Commerce and PrestaShop have a lot of features, but their usability has to be improved. On the opposite, Shopify doesn't have native features but shows real progress in usability. In the middle, we find Odoo with many unique features and a very good and satisfying usability interface. 

Previously dedicated to ERP, Odoo eCommerce has become more mature after a complete refactoring of the website builder in 2020. With lots of continuous developments, the app is very promising, without forgetting the integration with the other apps of the business solution.

When choosing your ecommerce software, don't forget to picture your business in the upcoming years. This will help you to make the right choices today and have control over your growth. Think about an ecommerce software solution that can be easily integrated with other business solutions.

An easy integration means that it has to be simple and fast while also incurring minimal implementation costs. The ideal solution would be to integrate with your ecommerce software other solutions which look alike. You w be at ease with the back-end interface without losing any productivity. This is how business application suites come in handy.




This whitepaper was compiled by Odoo SA. We did our best to make it objective and fair. If you find a mistake or a missing feature, please report it to feedback@mail.odoo.com and we will update this document. Our goal is to have a continuously updated comparison of the main competitors to be as accurate as possible. 

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