Odoo vs WooCommerce

Introduction

The time when you needed to spend one hour on the road to get the specific fancy shoes you wanted is over. E-commerce has placed itself at the core of our buying habits. The rise of online shopping lies in its unmatched convenience, empowering consumers to access products and services at their fingertips through smartphones or tablets. From a business perspective, selecting the right e-commerce software is crucial, as it will enable you to reach your audience where they are and retain them as customers. It’s not merely about having a “Buy” button on your site anymore; it’s all about creating a memorable experience for your customers, from building brand awareness to delivering the products to their doors and providing post-sale services. Behind every e-commerce page, a real business demands management, which requires the addition of other solutions such as inventory management, accounting software, marketing tools, and more.
Choosing the right software is, therefore, crucial for effectively attracting, nurturing, and fostering customer loyalty. This page is dedicated to providing enough information to evaluate the solutions Odoo and WooCommerce, and whether they best meet your specific requirements in terms of features coverage, pricing, reviews, and usability. We’ve carefully selected some of the most popular solutions available, including Odoo, Adobe Commerce, PrestaShop, Shopify, WooCommerce, Wix, and Salesforce Commerce Cloud.

Comparing Odoo vs WooCommerce

Odoo

​ Created to disrupt the enterprise world and finally provide a software that covers complex needs with simplicity, Odoo has become one of the most popular business solutions. With more than 82 business apps fully integrated and thousands of community modules, the open-source software caters to every sector and company size, making it a major player in the market. The Belgian software counts more than 20,000 downloads per day, making it the most installed app suite and a direct competitor to companies like NetSuite, Shopify, PrestaShop and Microsoft.
“ Attract, engage, and retain: the e-commerce solution for your thriving online store! ”  

12+
million users

44,000+
integrated apps

50,000+
online websites 

5,000+
partners

WooCommerce​

​ WooCommerce, introduced in September 2011, is an open-source e-commerce plugin designed for the WordPress website building platform. Since its inception, the plugin has been downloaded over 70 million times and ranks as the second-fastest-growing content management system (CMS). WooCommerce operates on a freeware business model, offering several basic features at no cost. Users have the flexibility to subscribe to various feature packages based on their specific requirements.
" The most customizable platform for building your online business." 

​​​​​​​4+ 
million users

55,000+
integrated apps

1+ 

million online websites  

270+
partners

Features Comparison

Product Management DesignCustomer ManagementShippingPromotion and Marketing Sales ManagementReportingUsability, Pricing & Conditions 

Product Management 



Odoo
WooCommence
Catalog Management



Configurable Products (Variants, Attributes,...)

✔

✔

Product Inline Page Builder

✔

Add-on

Digital Products

✔

✔

Product Reviews

✔

✔

Recurring Products (Subscriptions)

✔

Extension

AI-Powered Product Recommendation

✘

Plugin

Multi-Website Support

✔

✔

Inventory Management



Barcode Support

✔

✔

SKU Support

✔

✔

Product Demand Forecasting

✔

Plugin

Stock On Hand

✔

✔

Stock Available

✔

✔

Supply Chain

✔

Plugin

Return/Exchange Management

✔

Plugin

Shipment Tracking

✔

Extension

Backorder Management

✔

Plugin

Multiple Warehouses

✔

Extension

Purchase Management

✔

Plugin

Inventory Reports

✔

✔


Design



Odoo
WooCommerce
General

                        


WYSIWYG Editor

✔

Plugin

Drag-and-Drop Page Builder (Blocks)

✔

Plugin

Responsive Web Design

✔

✔

Auto-Generated Sitemaps

✔

Plugin

Customizable HTML/CSS/JS

✔

Plugin

AI-Powered Site Builder

✔

Plugin

AI-Powered Themes

✔

Plugin

PWA Support

✘

Plugin

Mobile Friendly

✔

✔

Mobile Specific Content

✔

✔

eCommerce Usability



Breadcrumb Navigation

✔

✔

Site Search Engine

✔

Plugin

Sorting of Search Results

Add-on

✔

Filtering of Search Results

✔

✔

Product



Multi Pictures per Product

✔

✔

Bulk Image Upload

✔

✔

Bulk Product Import/Export

✔

Plugin

Hierarchy of Categories

✔

✔

Video and 3D product Asset

✔

Plugin

Back in Stock Notification

✔

✔

Matrix Selector

✔

✔

Variants Display Types

✔

✔


Customer Management



Odoo
WooCommerce
Customer Management

                        


Cart Abandonment Tracking

✔

Plugin

Persistent Cart

✔

✔

Customer Portal

✔

✔

Buy Without Signup

✔

✔

Customer Testimonials

✔

Plugin

Customer Contact Form

✔

Plugin

Customer Order History

✔

Plugin

Customer Specific Prices

✔

✔

Live Chat on Website

✔

Plugin

Affiliates Management

Add-on

Plugin

Wishlist

✔

✔

Customizable Customer Forms

✔

✔

B2C Website Configuration

✔

✔

B2B Website Configuration

✔

Plugin


Shipping



Odoo
WooCommerce
Shipping



Custom Shipping Rules

✔

Plugin

Flat Rate Shipping

✔

✔

Label Printing

✔

✔

Gift Wrapping Option

✔

✔

Free Shipping Option

✔

✔

Weight Based Shipping

✔

Plugin

Dropshipping

✔

Plugin

Pick-up in store

✔

Plugin

Shipping Connectors: DHL

✔

✔

Shipping Connectors: UPS

✔

Extension

Shipping Connectors: USPS

✔

Extension

Shipping Connectors: FedEx

✔

Extension

Shipping Connectors: La Poste

✔

✘

Shipping Connectors: Mondial Relay

✔

Plugin

Shipping Connectors: Sendcloud

✔

Extension


Promotion and Marketing 



Odoo
WooCommerce
Promotion & Marketing



Email Auto Response

✔

Plugin

Email List Management

✔

Plugin

Drag & Drop Mail Designer

✔

Plugin

Affiliate Program Support

✘

Plugin

Coupons & Promo Codes

✔

Plugin

Reward Points

✔

✔

Discount Management

✔

Extension

Gift Cards

✔

✔

Product Ratings

✔

✔

Product Bundling

✔

Plugin

Product Comparison

✔

Extension

Upsells in Shopping Cart

✔

Extension

Cross-sells on Product Pages

✔

Extension

UTM Conditional Display

✔

✘

Customizable Newsletter Templates

✔

Extension

Integrated A/B Testing

✔

Extension

eBay Marketplace Integration

✔

Plugin

Amazon Marketplace Integration

✔

Extension

Private Sales

✔

Plugin

Site-Wide Banner Advertising

✔

Plugin

Social media Integration

✔

✔

Blogs

✔

✔

Search Engine Optimization



Integrated SEO Tools

✔

Plugin

Inline SEO Suggestions

✔

✘

Optimized URLs

✔

✔

Link Tracker

✔

Plugin

SEO-Friendly Templates

✔

✘


Sales Management



Odoo
WooCommerce
Sales Management



Integrated Accounting

✔

Add-on

Search Reports

Add-on

Extension

Data Import

✔

Extension

SSL Support

✔

✔

Integrated Invoicing

✔

Plugin

Multi-Store Support

✔

Plugin

Taxes by Country/State

✔

✔

Automatic Taxes Mapping

✔

✘

Customizable Invoice Template

✔

✔

Address Autocomplete

✔

✔

Express Checkout

✔

Plugin

Multi-Currency System

✔

Extension

Payment & Pricing Features



Payment Gateway: Redirect

✔

✔

Payment Gateway: Server-to-Server

✔

✔

Recurring Payments

✔

✔

PayPal Integration

✔

✔

Adyen Integration

✔

Plugin

SIPS Worldline Integration

✔

Plugin

Alipay Integration

✔

Plugin

Stripe Integration

✔

Plugin

Amazon Payment Services Integration

✔

✔

AsiaPay Integration

✔

Plugin

Authorize.net Integration

✔

✔

Buckaroo Integration

✔

Plugin

Flutterwave Integration

✔

Plugin

Mercado Pago Integration

✔

✔

Mollie Integration

✔

✔

PayU Integration

✔

✔

Razorpay Integration

✔

✔

SEPA Direct Credit Integration

✔

✔

Ogone Integration

✔

✔

Rating on Capterra

✔

Add-on

Own Provider Support

✔

✘


Reporting



Odoo
WooCommerce
Reports



Sales Report

✔

✔

Inventory Reports

✔

Plugin

Subscription KPIs (MRR, Churn, etc.)

✔

Plugin

Google Analytics Integration

✔

Plugin

Plausible Analytics Integration

✔

✔

Product Performance Reports

✔

✔

Sales Summary Reports

✔

Plugin

Site Search Report

✘

Extension

Report Engine



Dynamic Graphs

✔

Plugin

Dynamic Pivot Table

✔

✘

Customizable Dashboard

✔

Plugin

Export Report to Excel

✔

✔

Report Engine



Full Web Interface

✔

✔

Fast Backend (Ajax)

✔

✔

Responsive Backend

✔

✔

Multi-language

✔

✔

Report Engine



API

✔

✔

Apps Store (e-commerce related)

554

752

Usability, Pricing & Conditions 



Odoo
WooCommerce
Implementation



Ease of Setup

4.0/5

2.0/5

Ease of Use

4.5/5

2.3/5

Reports Flexibility

4.5/5

2.0/5

Speed / Scalability

4.5/5

2.5/5

CDN By Default

✔

✘

Users Satisfaction



Ratings on g2Crowd

4.2​/5​

4.4​/5

Ratings on GetApp

4.1​/5

4.5​/5

Ratings on Capterra

4.1​/5

4.5​/5
Pricing & Conditions



Monthly Pricing

Free

Free

Free Cloud Version

✔

✘

1-Year free domain

✔

✘

Contract Duration

Monthly & Yearly

Monthly

1 Free App

✔

N/A

Open-source

✔

✔

Free Updates

✘

✔

Upgrades to Future Versions

✘

✘

Hosting Mode

Cloud & On-premise

Cloud & On-premise

Support

✔

✘


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